Understand the Human Impact of Change

Describe the emotional impacts of change and address resistance effectively. 

Define the Elements of a Change Story

Learn to structure a change story using proven persuasive storytelling frameworks.

Build Trust and Connection with Personal Stories

Craft a personal change story that inspires others to embrace transformation.

About the Course

Influence is the engine of successful transformation. When you use story to communicate change, it makes your vision understandable, relatable, and motivating. In this 90-minute course, I'll show you how to craft narratives that engage and inspire. Learn to analyze and respond to resistance, structure a persuasive change narrative, and pair it with a personal story that will move your stakeholders. Enroll now to harness the power of story to drive change.

The syllabus

6 Chapters · 8 Lessons

  1. 1

    1. Understanding Change

    1. (Included in full purchase)

      Change Trends and Challenges

  2. 2

    2. Understanding Story

    1. (Included in full purchase)

      How Our Brains Respond to Change and Story

  3. 3

    3. Crafting a Change Story

    1. (Included in full purchase)

      How to Use Story Strategically to Communicate Change

  4. 4

    4. Overcoming Resistance

    1. (Included in full purchase)

      Why Resistance Happens and How to Address It

  5. 5

    5. Planning the Journey

    1. (Included in full purchase)

      What People Need to Hear During the Change Journey

  6. 6

    6. Key Takeaways

    1. (Included in full purchase)

      Key Takeaways For Communicating Change

    2. (Included in full purchase)

      Change Story Canvas Worksheet

    3. (Included in full purchase)

      Course Evaluation

About the Creator

Hi, I'm your instructor for this course. I understand the importance of storytelling in driving change, having experienced its transformative power firsthand as a communication consultant for the world's leading brands. I'm excited to help you move people to embrace bold ideas and make big things happen using story. Let's craft compelling change stories together.

Ready to Transform?

Enroll now to master the art of crafting compelling change stories and drive successful transformations.

$49.95

Enroll Now